Year
2023
Client
XXL
Category
AI Solutions
Product Duration
5 Weeks
XXL sought to further innovate by incorporating cutting-edge AI technologies to enhance both the customer experience and internal development processes. Key challenges included:
Integrating a personalized AI agent advisor on their website to provide tailored recommendations for running shoes, simulating the experience of a knowledgeable in-store advisor.
Accelerating the coding process to reduce time-to-market for new features and solutions.
Ensuring seamless collaboration between teams during innovation sessions, including an inspiration day and a hackathon, while addressing regulatory and operational constraints.
Ghostar partnered with XXL, leveraging a close collaboration with CEO Freddy Sobin and CIO XXX YYY and a team covering other areas of the company, to explore multiple AI-driven opportunities. The initiatives included:
AI Agent Advisor: Developed a digital advisor for running shoes that delivers personalized advice and recommendations based on customer needs, creating a shopping experience akin to a physical store.
Accelerated Coding & Hackathon: Initiated an inspiration day followed by a hackathon with numerous XXL employees. Ghostar provided mentorship and support, enabling rapid coding and innovation, thereby significantly reducing the development cycle.
Thorough Testing: Conducted extensive internal tests by XXL of the AI agent to ensure its reliability and effectiveness before its external launch.
The collaboration has delivered promising outcomes:
Rapid Innovation: The hackathon and accelerated coding sessions resulted in a swift time-to-market for new features and solutions, laying the groundwork for a fast return on investment.
Enhanced Customer Experience: The AI agent is set to transform the online shopping experience by offering highly personalized recommendations, mirroring the expertise of in-store advisors.
Strong Partnership: The successful initiatives have deepened the ongoing collaboration between XXL and Ghostar, reinforcing their shared commitment to innovation and digital transformation.
XXL is now well-positioned to leverage these advancements and isnights to further enhance customer engagement and solidify its leadership in the sports retail market.
