Year
2024
Client
Bågar & Glas
Category
Shopify eCom
Product Duration
3 - 4 Weeks
While Bågar & Glas had built a strong reputation in central Stockholm, they lacked a digital platform capable of representing the brand's unique identity and reaching customers outside their physical stores. Their sales were limited to walk-in traffic, and they were not utilizing e-commerce or digital marketing tools such as Google Shopping to expand their visibility. The challenge was to transform their boutique in-store experience into an engaging and scalable digital presence.
A custom Shopify storefront to meet the brand’s needs, focusing on:
Premium Brand-Aligned Design: A visual identity that matched the boutique feel and positioned Bågar & Glas as a premium destination for eyewear.
Google Shopping Integration: Product listings were made available through Google Shopping, dramatically improving search visibility and helping attract new customers outside of Stockholm.
Mobile-First Experience: The entire site was optimized for seamless browsing and shopping on all devices, particularly mobile.
Story-Driven Content: Key messaging and brand storytelling were integrated throughout the site to communicate the company’s heritage, values, and exceptional service.
SEO & Technical Setup: SEO groundwork was laid to improve organic traffic and ensure clean performance across platforms.
The digital transformation through Shopify brought powerful business outcomes:
Expanded Market Reach: Previously limited to Stockholm-based sales, Bågar & Glas now reaches customers across Sweden and even internationally, marking a significant step in their growth journey.
Increased Engagement and Sales: The new site has led to higher visitor engagement and a measurable rise in online orders, with customers discovering the brand via search and Google Shopping.
Stronger Brand Positioning: The digital presence now accurately reflects the exclusivity and craftsmanship of the brand, building trust with new audiences.
Scalability & Future Readiness: Shopify provides the technical foundation for future growth, including potential features like appointment booking, loyalty programs, and content marketing.
